A fast growing, award winning franchise, with a website that didn’t keep up.
Artventurers is a franchise that’s rapidly expanding, winning awards and acquiring more presence throughout the UK very frequently. Fiona, the managing director of Artventurers, focused on delivering an excellent service to the public sector and parents with engaging art classes for children, approached us as their multi-site system was becoming slower with the increased traffic and expansion to their multi-site configuration.
Identifying the problem.
Our team set out to identify the cause of the slow down to see what the issue was, and find a solution that will not only fix the problem, but help Artventurers grow with it. An average page loading time of 20 seconds is definitely not ideal for a customer facing site. We ran a poll recently and found our eagle eyed surfers abandon a site that takes longer than 3 seconds to load, but nobody would wait more than 10 seconds for a site to load before doing something else!
We enabled traffic monitoring on their existing hosting solution, and found there was an increase in initial browsing traffic, but also that their current provider just couldn’t keep up with the size of the site. The Artventurers multi-site was rapidly expanding with franchises, growing to almost 50 individual sites in size on their UK site alone. This would lead to incredibly long database queries on their host’s database servers, which would sometimes cause PHP scripts to time out, rendering 500 error pages on a simple browse on occasion.
Finding something to scale up with.
Given the size of the multi-site and the rate of expansion, we knew that we had to build a platform that was easy to expand in the future, that would prove minimal disruption to staff and customers. We knew just the solution – a small virtual stack that can be scaled up and down on demand, without long term bandwidth or instance commitments.
Hosted out of our Newcastle, London and Manchester points of presence, we containerised the individual workloads of database and web servers, and made use of our vLoad Balancer service with 1Gbps of blistering speed thanks to our low cost 1Gbps IP transit. This would allow us to add additional web servers on the fly to rapidly scale up for higher demand, but also keep the cost low for the sort of traffic levels we needed to optimise for.
With the site transfer and move over done outside of business hours, thanks to our 24/7 managed service, Artventurers had no disruption during the swap to the new system, but also have also noticed far less abandonment to their site as traffic continues to increase, due to incredibly faster loading times. Check out the site for yourself at artventurers.co.uk – and see how we’ve improved the loading times by over a factor of 10.
Our UK backhaul network also improves loading times to UK customers without the need for a CDN, with performance and security exceeding that of a pure public cloud solution.
Enterprise UK hosting, fully managed.
This is just one of our examples of how we help our customers take control of their IT presence, and push it into the future. Check out our other case studies, or see what we can do for you.